Insights

Twitter's rebrand, led by Elon Musk, sparks controversy with the shift from the iconic bird logo to an "X." Lessons for real estate brands include valuing core assets, tapping professional design expertise, and maintaining a human touch to avoid customer disconnect. Rebranding success depends on a clear purpose and customer resonance.

Critique of a multifamily property sign property adjacent highlights brand misalignment. Community suggestions emphasize brand cohesion, clear messaging, and unique property offerings for effective signage.

Corporate real estate branding resurgence addresses market challenges, emphasizing legitimacy, transparency, and talent attraction. Sub-brands explore new initiatives, reflecting a forward-looking strategy for success.

Property naming requires a free-flowing, empathetic mindset. Best practices include logical ties to location, history, and culture. Avoid conflicts and clichés. A strategic process involves research, storytelling, and refinement.

NAA Apartmentalize 2023 highlights, speaking to how AI is being used in the industry and how personal branding fosters meaningful connections.

Ensure a smooth summer marketing strategy by sidestepping common errors such as premature construction signage, securing your Google My Business Page, and fostering potential leads into successful renters.

Initiate brand awareness early in property development for long-term benefits. Tactics include early activation, onsite branding, providing information, clear calls to action, and establishing a digital presence.